Custom development · from 3 000 € · 2–6 weeks

Custom corporate training development

A program built around your goals that your own trainers can deliver: a minute-by-minute script, slides, a participant workbook and exercises based on your company's cases.

Discuss your project See our projects

The first call is 30–60 minutes — an estimate of the task and plan, with no obligation.

in corporate learning since 200120+ programs for one partner50+ certified coachesa program rolled out in 12 countriesprojects in Europe, Asia and the USAPrivatBank · DTEK · Interpipe · Centravis and others

Stan Shaposhnikov — corporate training designer — **Stan Shaposhnikov**Author of the Couchinfo programs

Sound familiar?

Why corporate training often fails to deliver

The training happened — a month later it was forgotten

The program is built on your cases and goals, and participants leave with tools, a workbook and an action plan.

The external trainer left — and the knowledge left too

All materials stay with you: a minute-by-minute script, slides and exercises. Run it as often as you like with no per-session fees.

We have trainers but no programs

Your internal trainers get a guide with what to say, debriefs and difficult situations — plus a briefing before the first run.

Off-the-shelf content doesn't fit our context

Interviews with managers and participants, cases from your industry and culture — from finance to schools, from Europe to Asia.

Projects

What we have built

From 20 programs in partnership with a leading expert to a national coach certification program and a training rolled out in 12 countries.

Partnership · 18 months

20 original training programs in partnership with a leading expert

Client: Collaboration with a leading trainer in the Russian-speaking market
Challenge: Build a comprehensive soft-skills development program for corporate clients.
Solution: Designed 20+ original training programs in partnership with a leading industry expert.

Results

20 unique training programs created
Topics: corporate identity, accountability, facilitation
Modules on mindfulness and emotional support
Self-motivation training
Rolled out in 15+ large companies
Program ROI of up to 340%

International project · 24 months

Coach certification program for Georgia

Client: Georgian Coaching Federation
Challenge: Adapt international coaching standards to the Georgian market.
Solution: A training program based on a series of English-language books, adapted to the local context.

Results

A complete coach certification program
50+ certified coaches
A knowledge base in Georgian
International methods adapted to local practice
A continuous professional development system launched
Higher coaching standards in the region

Corporate culture · 8 months

Training "Tolerance in Working Relationships"

Client: Trainer at an international company
Challenge: Design a specialized tolerance training for a multicultural workplace.
Solution: An interactive program "Tolerance in Working Relationships" with practical cases.

Results

60% fewer conflicts in the team
Better cross-cultural collaboration
Higher employee satisfaction index
A more inclusive corporate culture
The program was rolled out in 12 countries
A corporate award for HR innovation

Financial corporation

A training package for a financial corporation

Challenge: The client needed a connected package of programs for the needs of a financial business, not a single training.
Solution: A package of training programs with a shared logic, industry cases and materials for internal trainers.

Results

A ready-to-launch package that fits into the corporate learning system.

Company in Asia

Gender equality training

Challenge: A sensitive topic that had to be discussed with respect for the country's and the company's culture — without slogans and without participant resistance.
Solution: A program with cases tailored to the client's cultural context, safe discussion formats and a facilitator script.

Results

A training on a sensitive topic that the company can run on its own.

School in the USA

Drum facilitation programs for children

Challenge: A method that was new to the school, a young audience and a different country.
Solution: Drum facilitation programs adapted to the students' age and the format of an American school.

Results

Proof that the method transfers to any audience — from executives to school students.

Discuss your project

Deliverables

What you get

The same components as our catalog kits — but built on your cases and in your brand style. The materials stay with you.

Slide deck

A PowerPoint deck of 52–61 slides with presenter notes. One consistent style — add your own logo.

Trainer guide

A minute-by-minute script for both days: what to say, exercises, debriefs, difficult situations.

Participant workbook

Worksheets and assignments — print one per participant.

13–14 exercises and cases

Role plays, cases, cards and handouts — all print-ready.

Tests

Pre- and post-test with answer keys.

License

Run it as often as you like and adapt it.

Want to see the quality before ordering? Get the free kit.

Process

How we work — 2–6 weeks

From you: 2–3 hours for interviews, access to 3–5 participants and approval of the program.

Week 1BriefingA 30–60 minute call: the goal, audience, format and timeline. After the briefing you get a cost estimate and a plan.
Weeks 1–2Interviews and diagnosticsInterviews with the client and participants, collecting real cases from your company.
Week 2Program designObjectives, module structure and timing — agreed with you before development starts.
Weeks 2–5Materials developmentScript, slides, workbook, exercises based on your cases, tests — in your brand style.
Weeks 4–6Handover and pilotA briefing for your internal trainers and one round of revisions after the pilot run.

Price

from 3 000 €

We give you an exact quote after the briefing, before any work starts. The program stays with you: run it as often as you like with no per-session fees.

What drives the price

Program length and number of modules
Number of interviews and cases
Volume of materials and brand style
Preparation of your trainers

Discuss your project

Need it faster and cheaper? Ready-made kits from 200 €, with adaptation to your company.

Who designs your program

Stan Shaposhnikov

Has been designing corporate training programs since 2001 and has led corporate learning functions. Psychiatrist by education and psychotherapist. Author of the book "AI-Powered Training Design".

Has worked with

PrivatBankDTEKInterpipeCentravisAlloWork.uaWixSitecore UkraineDaxxExpolightSynergyAviasSI-groupAVKAlfatexArsenal InsuranceKyiv HR Club

Questions

What clients usually ask before ordering

Why not just buy a ready-made kit?

If your need is standard, do: our kits start at 200 €, and you can order an adaptation to your cases separately. Custom development makes sense when your specific context, culture and business goals matter.

We work in a niche industry. Will it work?

Yes. The program is built on interviews and cases from your company. Past projects include the Georgian Coaching Federation, a financial corporation, an international company's tolerance program, a gender equality program for a company in Asia and a school in the USA.

Can our trainers run it without you?

That is the point: the guide is minute by minute — what to say, instructions, debrief questions and difficult situations. Before the launch there is a briefing; after the pilot, a round of revisions.

How much does it cost and what drives the price?

From 3 000 €. The price depends on the program length, the number of interviews, the volume of materials and whether trainer preparation is needed. We give you an exact quote after the briefing, before any work starts.

How long does it take?

2–6 weeks from the briefing to handover. If you are short on time, we can start with one module.

How can we judge the quality before ordering?

Download the free Leadership and Accountability kit — it is the same level of materials you will get, only built on your cases.

What about confidentiality?

Your company's cases and data are used only in your materials and are never published. The materials are handed over to you for internal use.

In which languages do you work?

English and Russian. We discuss the language and format of the program during the briefing.

One step

Tell us about your goal — we will propose a plan and an estimate

We reply within one business day and set up a call. The call comes with no obligation.

Cost and timeline estimate after the briefing
The materials stay with you
A round of revisions after the pilot